zondacrypto becomes Main Sponsor of the Amateur Cycling Races PZU Gran Fondo Series

"We have repeatedly confirmed that at zondacrypto, we are passionate about cycling. Since the beginning of 2025, we have proudly sponsored the leading women's cycling team - Canyon//SRAM zondacrypto, which includes Kasia Niewiadoma, the Polish Tour de France winner. We want to leverage this experience, so we are especially pleased that as the Main Sponsor of PZU Gran Fondo Series, we will be able to genuinely help the organizers reach a higher level. And equally important - thanks to our involvement, even more people will be able to fall in love with cycling," says Przemysław Kral, CEO of zondacrypto.

Collaboration with Katarzyna Niewiadoma - the 2024 Tour de France winner, as well as with other teams and individual athletes, is a key element of communication for zondacrypto. Presence in the world of sports is not just about logo visibility, but primarily a strategic element of brand communication. By supporting athletes and sporting events, the company achieves its primary goal - popularizing knowledge about cryptocurrencies and building awareness about the possibilities offered by modern financial technologies. Through involvement in activities familiar to a wide audience, zondacrypto can introduce the world of digital assets in an accessible and authentic way to those who are just beginning their journey in this market.

"The support of outstanding athletes and the major companies and brands that zondacrypto has engaged with stimulates the imagination. We are pleased that the leaders of this exchange have recognized the potential in collaborating with the PZU Gran Fondo Series. Thousands of amateur cyclists will be able to race with full satisfaction in jerseys featuring the zondacrypto logo, just like on Kasia Niewiadoma's jersey," says Marek Rutkiewicz, director of PZU Gran Fondo Series.

zondacrypto is a partner whose engagement goes beyond the standard sponsorship agreement scheme. An example is the #ZondoloOnTour campaign featuring the company mascot – a unicorn, referencing "unicorns," private technology companies valued at over one billion dollars. The mascot visits facilities of teams sponsored by the company, accompanying fan activities and brand communication. It's also worth mentioning Raków Częstochowa club, which recently began playing its matches at zondacrypto Arena. The club signed 20-year-old Senegalese Ibrahim Seck, with the transfer fully executed using cryptocurrencies through zondacrypto pay - the first such case in Poland and one of the few worldwide.

PZU Gran Fondo Series 2025 will begin in Ełk on May 24th. During all editions, cyclists will have four different distances to choose from: Gran Fondo (80-120 km), Medio Fondo (50-80 km), Family Fondo (20-40 km), Kids Fondo (for the youngest). Participants in the series will receive starter packages that include a professional cycling jersey dedicated to each specific location. The organizers have announced that all routes will be completely closed to automobile traffic during the cycling events.

For zondacrypto, this is another proof of commitment to supporting sports at the highest level. The licensed cryptocurrency exchange with Polish roots already collaborates with sports organizations such as Juventus FC, Atalanta BC, AS Monaco Basket, Pogoń Szczecin, and Dziki Warszawa. Brand ambassadors include Valtteri Bottas, Giorgio Chiellini, and Arthur Leclerc.

zondacrypto is one of the largest and longest-operating cryptocurrency exchanges in Europe, offering an intuitive and secure platform for buying, selling, and storing digital assets. The company was founded in 2014 and has been dynamically developing its services since then, providing solutions for both individual investors and businesses. It holds operational licenses, is registered as a service provider, or is a member of self-regulatory organizations in Italy, Slovakia, Estonia, Switzerland, and Canada. It operates in full compliance with regulations, including the MiCA regulation, as well as the far more restrictive Estonian regulations.

The company actively engages in sports and financial partnerships. It is the title sponsor of the women's cycling team Canyon//SRAM zondacrypto, which includes Kasia Niewiadoma – a brand Ambassador, and the legendary Juventus Turin. This leading European cryptocurrency exchange is also a partner of financial institutions such as Incore Bank.

Moreover, zondacrypto has sponsorship agreements with teams: Raków Częstochowa, Pogoń Szczecin, Dziki Warszawa, Bologna FC 1909, Parma Calcio, Atalanta Bergamo, AS Monaco, AS Monaco Basket, and the Swiss hockey team HC Davos. Brand ambassadors, in addition to the previously mentioned Katarzyna Niewiadoma, include: Magdalena Fręch, Szymon Ładniak, Andrea Pusateri, Arthur Leclerc, Tiffany Cromwell, Giorgio Chiellini, Valtteri Bottas, and David Trezeguet.

zondacrypto is not just a cryptocurrency exchange. It's also a broad portfolio of products, including a crypto-fiat payment gateway – zondacrypto pay, the ZND platform simplifying entry into the world of cryptocurrencies, and the zondacrypto Academy, an educational platform offering training materials and courses for people wanting to expand their knowledge about cryptocurrencies and blockchain technology. The entire ecosystem is powered by the ZND token, which debuted on the first exchanges in October 2024.

Through these initiatives and others, zondacrypto strengthens its position as a leader in the cryptocurrency industry, offering comprehensive solutions for users.

For more information, visit www.zondacrypto.com 

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